Index — Alice Poma

During the 2025 Eurovision Song Contest, UNICEF Schweiz und Liechtenstein launched the campaign ‘Peace for Every Child’/‘Frieden für jedes Kind’. The dove motif was reimagined to convey the idea of peace as a melody—one that can help us create a better world for every child. I oversaw the art direction and typography.

Year: 2025
Tags: Art direction, poster design

Humanity is a choice

In 2024, I collaborated with UNICEF Schweiz und Liechtenstein on the art direction for the ‘Humanity is a choice’ campaign, presented during the WEF in Davos.

Year: 2024–2025
Tags: Art direction, poster design

Making Mistakes

These are my two submissions for the 2024 Posterheroes 13 contest, whose theme was ‘Making Mistakes’. The visuals are inspired by the way children can make mistakes freely, without the negativity that adults often attach to the idea of ‘failure’.

Year: 2024
Tags: Poster design

Bitframes

I had the pleasure of contributing to the design of the website for bitframes, a generative and systems-based artwork by Matt DesLauriers. The website allowed users to create their own outputs and publish them to the blockchain. The net proceeds were used to fund the production of a documentary film on the history of generative art.

Year: 2024
Tags: Website design

Racine Production

I had the opportunity with 23bis to design the visual identity for Racine Production. Racine is a Swiss production company that backs up creators by developing and investing in stories on screen and onstage.

Year: 2023
Tags: Visual identity

Fungus

I designed the visual identity for Fungus, a Lausanne-based project that aims to locally produce high-quality, sustainable mushrooms all year round while promoting sustainability, the circular economy, and awareness of urban agriculture.

Year: 2023
Tags: Visual identity

Nouvelles Cadences

I had the pleasure, together with 23bis, of designing the visual identity for the exhibition “Nouvelles Cadences – l’avenir des places de l’Europe et Centrale”. The exhibition showcased the projects taking part in an idea contest aimed to re-imagine two of the city’s squares.

Year: 2023
Tags: Visual identity, poster design, exhibition design

Messieurs.ch Rebrand

I was part of the team responsible for the rebranding of the Swiss creative agency Messieurs.ch to 23bis, which included the creation of a new visual identity. The process involved a lot of strategy and research to ensure the new brand reflected the company's values and goals. This resulted in a fresh, contemporary look inspired by Swiss typography that reflects the company’s values and goals.

Year: 2022
Tags: Visual identity

Liste Art Fair Basel

In 2022, I continued taking care of the production of the design assets for Liste Art Fair Basel.

Artwork subject by Tristesse.
Year: 2022
Tags: Visual identity, production

The Sky Is Getting Closer

During the 2022 edition of Liste Art Fair Basel the installation “The Sky Is Getting Closer” showcased 19 moving image works by a young generation of Ukrainian artists impacted by the Russian invasion and war. This booklet provides information on the explored themes, on the artists, and curators of the project.

Year: 2022
Tags: Editorial design

Yes Means Yes

In 2022, 23bis produced a communication campaign for Amnesty International aimed at raising awareness for new legislation on the subject of mutual consent. We produced a show as well as a visual communication concept that was declined in a large number of digital and print assets.

Year: 2022
Tags: Creative campaign, poster design

Liste Art Fair Basel

In 2020, Studio Feixen redesigned the visual identity of Liste Art Fair Basel, the international fair for new discoveries in contemporary art. I had the opportunity to take part in the rebranding and production of a wide variety of print and digital assets.

Year: 2020–2021
Tags: Visual identity, production

Kolt Magazine

I had the pleasure of taking part, together with Studio Feixen, in the redesign of “Kolt” a Swiss cultural magazine. We redefined the visual language, typography, and layout. Besides being responsible for the new art direction, we also participated in the production of each issue.

Year: 2019–2020
Tags: Editorial design

Animation Lucerne Switzerland

The Lucerne School of Art and Design is the only university in Switzerland offering both bachelor’s and master’s programs in Animation. This information brochure, designed with Studio Feixen, showcases the school’s classes, infrastructure, and student’s work.

Year: 2019
Tags: Editorial design

Shizuko Yoshikawa

I had the opportunity to design the first monograph on the constructive concrete artist Shizuko Yoshikawa during her last solo exhibition in Tokyo in May 2018. It displays a carefully curated selection of works accompanied by two essays by Gabrielle Schaad and Midori Yoshimoto.

Year: 2018
Tags: Editorial design

Social Design

Social design is the response to the environmental and societal challenges posed by today’s economic growth. I designed this book at Lars Müller Publishers on the occasion of the “Social Design” exhibition held at Museum für Gestaltung Zürich in 2018.

Year: 2018
Tags: Editorial design

Lars Müller Publishers Book Corner

During my one-year position at Lars Müller Publishers I have taken care of the visual communication of the publishing house. This included the production of marketing material, the optimization of the website interface, and the visual communication for external as well as events such as the Book Corner at the Zürich Design Biennale.

Year: 2018
Tags: Poster design

Lars Müller Publishers Open House

During my one-year position at Lars Müller Publishers I have taken care of the visual communication of the publishing house. This included the production of marketing material, the optimization of the website interface, and the visual communication for external as well as events such as the Open House.

Year: 2018
Tags: Visual identity, poster design

Roberto Burle Marx Lectures

Roberto Burle Marx was a Brazilian landscape architect, botanist, ecologist, and artist, whose practice aimed at radical urban and social change. I had the pleasure of designing this publication, a collection of twelve original lectures, framed by a selection of photographs taken by Leonardo Finotti.

Year: 2017
Tags: Editorial design, poster design

Critical Room

My master thesis, “Critical Room”, is a research revolving around critical design. It tries to define what critical design is today, which tools it uses, what it criticizes, and how it is funded. The project’s main outcome is a book containing the study, a collection of interviews, and a series of folded inserts displaying the cases analyzed during the investigation.

Year: 2017
Tags: Editorial design, poster design

Lire 2000

“Lire 2000” is a research and analysis of post-war Italian paperbacks, which, despite their relatively low price, were often curated by leading figures related to the world of art and design. The book contains a collection of essays and a graphical study of five of the most prominent publishing series.

Year: 2016
Tags: Editorial design

Ricomponimi

“Ricomponimi” is a research project revolving around the notion of the ideal city. It included a participatory practice, for which we designed the concept, visual identity, and catalog.

Year: 2016
Tags: Visual identity, editorial design, exhibition design